When launching your new start-up and going it alone, you need all the help you can get to make sure you stand out in the crowd, whether that’s in front of competitors or in business networking situations. You need to have your message heard loud and clear.
So, is there still a place for the humble business card? The traditional marketing tool is still searched for over 90,000 times a month online, proving it’s still a bit of an unsung hero. The printed pocket-sized piece of card offers a personal touch with an ability to provide a memorable first impression of your brand.
Let’s explore this handy marketing tool a bit more with the helpful guide below, from UK based business card specialist, Where The Trade Buys.
Singing the praises of the business card
A humble hero can pack everything you need into just 85-90mm x 55m. The business card can pack quite the punch and here’s how:
They give the first impression of you brand
First impressions always stick – they always matter, and sometimes you don’t get a second chance – so make sure your card reflects your brand. The exchanging of business cards at a first meeting is the first opportunity for a contact to see your brand. You want to make an impression that sticks for all the right reasons. This means quality, design and appearance are all top of your list.
They are, literally, pocket-sized
This is one of their best traits as you can always carry a stash wherever you go. This means you are always prepared should you bump into a potential new client – anyone you give one to can pop it in their pocket, purse or wallet. They will be reminded of you and your company every time they go to pay for something.
They keep things personal
Face-to-face networking adds a personal touch with business exchanges. The exchanging of business cards is a personal way to introduce yourself, and part of your brand too. Business cards can lead to real business connections.
They maintain traditional business etiquette
They may be old strategies, but traditional marketing strategies are still around for a reason – they work! With business cards at hand, you can acquire new business connections with all ages, no matter where you are.
Extra-special business cards get shared
It is worth taking time out to get brilliant business cards designed. Clever or special business cards get shared, so there is potential for online coverage here. Check out this example at Bored Panda and this at Paste Magazine.
Design: how to make an impact with your business card
Business cards need to leave an impression with a client or business connection – and a good one at that. But how do you design a card that ticks all the essential boxes?
- Less is more – the simpler the better. Don’t overcomplicate. Don’t cram too much in. Instead, use a clear font. Stick to your key information, and make it memorable.
- Think about your target market – and cater your business cards to their needs. If you have a young, party supplies business, your business cards would have a different audience to those working in B2B engineering, for example.
- You need to put all the key points of information and contact details on the cards. We recommend company name, web address, your name, email address and phone number.
- It is worth investing in a good quality card – the best thickness you can afford. A thicker card will be more hard-wearing, and less likely to crumple. If you can push for a thicker gsm or finish, it’s worth a try.
- Want even more of a luxury feel? You can upgrade your business card even further with a luxe business card options – triple-layered to 920gsm. Go even further with the use of Scodix, which helps to create tactile, memorable business cards with specialised embossing and varnishing finishes.